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Web Design, SEO and Internet Marketing
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.
However, just because hoards of people have passed
through your gates does not mean your site is successful. Usually, you want
those visitors to actually do something there. It is equally important to
monitor the number of visitors to your site who made a purchase. This figure
is called the site conversion rate, and it is an essential element of the
efficiency of your website.
To find the site conversion rate, take the number of visitors per month and
figure out the percentage of them that actually performed the action your
site is set up for. For example, if you had 2,000 hits to your site, but
only 25 of them purchased your product, your site conversion rate equals
1.25%. To get this figure, take your number of visitors and divide that
figure by the number of visitors who made a purchase. Then divide that
result by 100. (2000/25X100).